Optimisation of the search engine is an essential part of any successful marketing strategy. Many entrepreneurs who attempt to compete in a highly competitive market often face a dilemma with their digital marketing campaign, particularly when determining which tool they should use. There are different types of SEO that companies like SEO Agency Birmingham can use to increase visitor numbers on your website. To determine whether your main focus in your arsenal should be on SEO as the primary digital marketing platform, you need to weigh its pros and cons. Here is a handy guide to the advantages and disadvantages of using SEO tactics, and what the fuss is all about. The Pros 1. SEO is revealing your company to people seeking a response One of the main reasons customers use the internet, especially search engines like Google, is to get a response to their issues, problems or concerns. They click on multiple links they find on the internet in the process of searching for a solution. Afte...